Marketers First, Golfers Always

Meet Our Founder

Mike Hourigan, founder of Hourigan Digital Marketing, brings over a decade of experience as a VP of Marketing in technology, media, and eCommerce. He has managed over $15 million in digital ad spend across Facebook, Instagram, and TikTok throughout his career.

The inspiration for Hourigan Digital Marketing emerged from Mike's successful marketing contributions to his country club in North Carolina, where he’s been a member since 2017. His initial $500 Facebook ad test grew into a 6-year partnership, resulting in over 140 new members, $1 million in initiation fees, and two phases of capital renovations.

Since 2024, Mike has dedicated himself full-time to helping private clubs and golf businesses achieve their membership and revenue growth goals through targeted social media advertising. Mike works with each client to custom tailor their marketing strategies so they can hit their goals.

When not optimizing ads and meeting with clients, Mike enjoys golfing at his home club, hiking with his black lab Winston, traveling to WWII battle sites, and working on house projects with his wife, Hailey.

Let’s talk about growing your golf business